Projected onto the street where many people will pass by during the course of the day, it provides moments of surprise; a little intervention that some will pass by not noticing and some will pause for a moment wondering what is going on.
The idea behind Koch's installation is that urban space is itself full of images and information that it may be difficult for art to find a place to demand to be seen and reflected on. Art in a public space requires special ethic to take into account the question of how art may address a public that has not in fact asked to be addressed. With her discreet intervention Koch opens up possibilities for us to reflect on all the we do not see and all that lies outside our field of vision.
Koch's work reminds me of an artist called Julian Beever who draws large scale illusions onto pavements to try and again, involve the public into his art. His pieces are anamorphic illusions drawn with a special distortion in order to create an impression of 3 dimensions when viewed from one specific viewpoint.
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